5 Keywords You Should Avoid in Your eBay Item Title

by Steve on February 14, 2008 · 4 comments


L@@K!!! I'm the best waster of space on eBay!!! WOW!!!!

Look familiar? You've seen them. Sellers who just cannot think of anything interesting to say about their item. So they try to grab your attention with useless words and lots of exclamation points.

Rather than waste any of the valuable 55 characters you're given, do some research on eBay for the item you're going to list and see which keywords show up in successful listings. Shoppers do not type "L@@K!!" in the search box. Consequently, they won't see your wonderful photos, read your wonderful description, or buy your item.

Most buyers on eBay search for items using keywords. These searchers type exactly what they want to find. Not vague or overused terms that mean nothing. Unfortunately, the terms "Rare", "Antique", (and "Vintage" is close) are so subjective that they are nearly meaningless.

To take advantage of Best Match sorting, make sure your title is "keyword rich" using very specific, solid keywords that buyers will use.

Here are a few words to avoid, click the links to see eBay search results for yourself:

And is this maybe the grandaddy of them all?

You get the idea. Do you have any to add to the list?

ecommerce,learn ebay

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{ 4 comments… read them below or add one }

Sheriko in Oswego, IL April 7, 2008 at 3:46 pm

Does anyone have a list of words that are good fillers and keywords? Would appreciate your sharing.

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Steve March 1, 2008 at 8:46 am

That’s a very good point Drew. “As” and “like” are both keywords that will get the attention of eBay nowadays.

Part of the reason they found yours and not others is someone likely reported it, and got the attention of Trust & Safety.

Steve

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Drew Provan March 1, 2008 at 5:33 am

I would suggest you avoid “as new” since I used this and eBay removed my listing after 6 days (loads of bids). They missed the other 5770 listings with “as new” in the title but picked me out for special attention.

Drew

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eBayMinx February 15, 2008 at 3:48 pm

Great post! I would add “MUST SEE!” to the list. Just found your blog, and I’ve already subscribed. Thanks.

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