Class Presentation

Using the word “So” to begin every reply

September 24, 2007

I’m listening to Bill Cobb, President of eBay North America conduct a “Town Hall” meeting with the eBay community. Bill is a nice person. He has a lot of experience in the corporate world. But he has one of the most annoying mannerisms when speaking in this forum. When responding to nearly any question he [...]

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The Dull Edge – my version of the Long Tail

September 6, 2007

When discussing the age old question “what should I sell on eBay?” I often refer to the “long tail.” Those products that make up the less exciting, lower volume, and higher profit margin end of the product spectrum. One example is flat screen televisions. Competition and demand has driven profit margins lower, while sales remain [...]

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Using Stories to Teach eBay Classes

December 6, 2006

When eBay sent me out on my first eBay University in Lincoln, Nebraska, I was a bit nervous and unsure about my role as an instructor. I listened to Marsha Collier and Christopher Spencer the first time out and I noticed how much the audience enjoyed their personal stories. They really tuned in when the [...]

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