May 26, 2009
“I don’t know the key to success, but the key to failure is trying to please everybody.” – Bill Cosby As eBay marches toward the bargain basement, I can’t help but think back to a conversation I had with Kevin Pursglove when we worked together at eBay. Kevin was eBay’s spokesman in the early days, [...]
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May 13, 2009
Just a quick thought on last week’s marketing fiasco presided over by KFC. In case you missed it, well, you missed it – no chicken for you. Kentucky Fried Chicken unveiled their new UNTHINK KFC marketing campaign to promote their new – grilled – chicken. (In which case I think it should be “KGC.”) Oh [...]
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