Dealing with Amazon’s UPC Requirements

by Steve on July 29, 2008 · 18 comments

"Is it true that Amazon requires a UPC for every item? How can I sell my one of a kind or antique item without a UPC?"

Amazon recently announced they would require UPC codes on products listed in their catalog:

Starting in August 2008, our systems will require a UPC for products listed in the Amazon.com Home and Garden store. Items without UPCs create challenges for both Amazon and our merchants, but more importantly, they degrade the shopping experience for our customers due to duplicate product listings and incorrect search matches. While we have always advised merchants to provide a UPC for each of their listings, we have not required it until now.

Items such as antiques, handmade items, or other items without a UPC can still be sold on Amazon.com. If you have such an item, and you have a Pro-Merchant account, you can still create a product description page using the Everything Else category. A word of caution though: If your item SHOULD have a UPC and there is a category specifically for it on Amazon, you may not use the Everything Else category as a work-around. In other words, don't try to cheat. Everything Else means "everything else" other than categorized items. Amazon is pretty strict about keeping the site well organized.

There are two things you can do to try to get around the UPC requirement. First, you can talk with a rep on the phone. If you've been frustrated with eBay phone support - you'll be happy with Amazon. From your Manage Your Inventory Page, in the upper right click "Seller Help" and have Amazon call you. Then ask them what you should do to be able to list your item.

Second, if you hit the UPC wall, you can email Amazon and ask for an exception to the rule for your product. There is a good chance you can get one if you make your case well. Be polite, and don't get nasty if you can't get an exception right now. They assure me they are working on a number of things to accommodate the large number of eBay sellers beginning to sell there. (I predict a "Collectibles" category in the future - you heard it here first.)

Here is some information directly from Amazon you should find helpful:

Currently, we require a Universal Product Code (UPC) or a European
Article Numbers (EAN) for many products submitted through our Create a
Product Detail Page feature. We require this identifying data for the
following products:

* Baby Products (UPC or EAN)
* Camera & Photo (UPC or EAN)
* Electronics (UPC or EAN)
* Home, Kitchen & Garden (UPC or EAN)
* Music CD or Cassette (UPC or EAN)
* Musical Instruments (UPC or EAN)
* Software (UPC or EAN)
* Tools & Hardware (UPC or EAN)
* Toys & Games (UPC or EAN)
* Video & DVD (UPC)

If the item you would like to sell falls under one of the categories
listed above and does not have the required product identifier, it
cannot be listed using the Create a Product Detail Page feature.
However, if the item being sold was manufactured or printed prior to
the establishment of UPC codes, you can write to our Seller
Performance group to request permission to create the catalog page
without the UPC. You can contact this department via email using the
following address:

seller-performance@amazon.com

For more information on obtaining a UPC or EAN, please contact:

Uniform Code Council Inc.
8163 Old Yankee Road, Suite J
Dayton, OH 45458 USA
Telephone: (937) 435-3870

http://www.gs1us.org

UPDATE: If you can find your item already listed by another seller, viola! You can piggy-back on their UPC. This may not help sellers of many one-of-a-kind items, but with so many items in the Amazon.com catalog, search for your product - even though unique - before giving up entirely.

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{ 17 comments… read them below or add one }

1 The_Cynic July 29, 2008 at 10:39 am

The upc requirement is a dealbreaker for me. I have 1400 unique items ( collectible concert posters) that are required to go in the home and garden category and thus have a upc. I spoke with amazon cs and they said no exception.

so my options are to buy a upc code registration from gs1us. cost — $750 + 200/year therafter

or
buy individual upc codes from the pre 2002 upc registratrants that are selling individual codes.
cost approx. $7 each

Not a good choice to have to make, especially when the market for my stuff on amazon is unproven compared to ebay.

2 Gary July 29, 2008 at 12:14 pm

3. you can also purchase 3rd party upc’s in bulk. to use however you like.

http://www.iwantmybarcode.com/

4. unmentionable, Amazon only looks at the checksum digit of a UPC to verify legitimacy.

3 Steve July 29, 2008 at 1:28 pm

@Cynic – From what I’ve seen, your collectible posters would do fine in Everything Else. There are currently over 700 items there under “vintage poster.” You can check it here: http://tinyurl.com/5udoe4

I know customer service says no exceptions to the H & G category, but for unique items, I would not hesitate to use Everything Else.

4 The_Cynic July 29, 2008 at 4:02 pm

Steve and Gary, Thanks for the comments. I will checking those options out.

—–Do any of you know whether the UPC prefix rights survive after a bankruptcy? I have a friend whose company went bankrupt pre-2002 and I think he had a UPC prefix.

It may be possible to appropriate a UPC prefix from a pre-2002 bankrupt company. Since the pre-2002 prefixes do not require renewal, they should still be good?

Anyway, I will probably just move to the Everything Else category since Ic an make a case for uniqueness.

5 tula July 29, 2008 at 5:10 pm

Anyone know when UPC codes first came about? I’d guess that most items dated before then would have a case for not having a UPC.

6 Figurines July 30, 2008 at 12:03 am

I sell figurines and picture frames and was told NO EXCEPTION on HOME and GARDEN! I asked about EVERYTHING ELSE since over 2500 frames are in Everything Else and only 68 are in H & G. NOPE now way. I said what about all those frames and was told they will be allowed to sell what is currently up, BUT no new items.Even the ones up already will be taken down eventually.

I too cannot buy UPCs because my items sell for $10 to $50. The lower price items cost less than buying a UPC code for every item.

The bad news is that my items are doing so well and really selling at Christmas.

7 Rohan Garg November 18, 2008 at 11:34 pm

Great article and comments! I was able to able to reach the amazon customer service and get around the UPC requirement for products within the tools and hardware category. However, most of my other products within the baby products and toys and games category required upc bar codes.

GS1 or UCC is the original agency that sells upc bar codes but one can easily obtain such official and legit upc codes from resellers like Simply Barcodes – http://www.upccode.net at a reasonable price.

I researched a lot before buying upc codes – just google ‘upc code’ and one can see a list of resellers selling upc codes at different prices ranging from $4 to $120, however, be cery careful and ask the right questions to the resellers before buying these codes.

Question to ask-
1) Did the company join the UCC prior to Aug 2002?
According to George Laurer, the inventor of UPC, there are only 4 companies in the US that are covered under the pre-August 28, 2002 UCC agreement and are subdividing their numbers. Simply Barcodes (www.upccode.net and http://www.upccode.us) being one of the company out of the original 4 that sells legit upc codes.

Caution-
Do not get sucked in with lower barcode prices ($3.99, $4.99 etc) offered by resellers since such companies might not even be in business after they run out of their alloted upc codes and you will be stuck with product recalls etc.

8 steve (yoga DVD / video) February 3, 2009 at 9:23 am

Hi,

Does anyone have advise about ISBN and UPC for my DVDs? I know amazon need UPC but would other retailers need UPC and ISBN? Why are there two numbering systems?

Thanks,

Steve

9 Danny February 9, 2009 at 5:26 am

ISBN is the International Standard Book Number. It is how books are catalogued and applies only to books and book-related items. Those tend to get either just an ISBN or preferably both a UPC and ISBN.

CDs and DVDs do not need a book number. No ISBN bar code is needed. CDs and DVDs should be bar coded with a standard UPC code.

10 Phillip February 28, 2009 at 2:08 am

We are a small business company that makes board games & quizzes on computer software. We sell them on Compact Discs.

We did not have the budget neither the number of different product lines that would urge us to buy from GS1.

Going by the recommendation of Garg, we fulfilled our UPC Code requirements from http://www.upccode.net
We are very happy with the customer service provided by them.

They sent us a size and format of Bar Codes that is customized for use on our CD / DVDs. Got our Bar Codes in about an hour. Furthermore they guided us on the entire process of selling on Amazon with UPC Codes.

Cheers to the content and comments on this page & thankful to the recommendation on http://www.upccode.net

11 Sylvia March 12, 2009 at 10:46 am

Hi,

Just like many others would agree, Amazon requiring UPC Codes has pretty much complicated things. The extra expense plus the additional steps that come with it.
Fortunately, I find someone with a similar scenario.

Phillip, are your products selling on Amazon? Is the process simple & were the barcodes accepted readily?

12 Frances March 14, 2009 at 11:17 pm

Yes, the UPC Code requirement has added that extra step & cost for those of us willing to utilize Amazon for selling our products.

However, Amazon being the largest online retailer, pretty much needed to uniquely identify their products, and what better way than having bar codes on them.

If you want a simplified process & trusted source for buying your UPC Bar Codes, I’d also advise you to go with a company like Simply Barcodes – http://www.upccode.net

For further details to buying Bar Codes for Amazon you can visit their section on Amazon – http://www.upccode.net/amazon.php

13 Larry March 22, 2009 at 8:58 am

I currently sell on eBay and eCrater used replacement remote controls. I have about 800 or so and almost none of these have UPC numbers since they were part of a original system (e.g. Television with remote). The UPC if available is for the Television but not the remote control by itself. How can I sell these on Amazon?

14 Steve March 22, 2009 at 10:04 am

Hi Larry,
If it were me, I’d look to see if the remotes were currently available on Amazon. If they are, you can add yourself as a seller of the given item without having to create a new product detail page. Basically piggy-back on an existing listing. If the exact remotes you sell are already there, you aren’t supposed to create a new page anyway.
Steve

15 Johnson February 8, 2010 at 11:48 am

Last year I put all my products on Amazon. Initially I was going to go with GS1 US but once I found out they’re like a privately owned Walmart type of company I steered in the other direction.
I think if you’re a massive company with thousands of products on the market GS1 could be beneficial. All in all I only have around 120 products and I decided to go with a smaller well known barcode company called http://www.QualityUPC.com.
The customer service was extremely helpful. There was only a one-time fee and other amazon resellers have recommended their services to me with high regards.

16 Racing Fan May 10, 2010 at 6:44 pm

Excellent points. Thanks I learned alot. I think I will use the “everything else” category. I was just really hesitant to do so before.

17 Phil Peretz July 2, 2010 at 6:26 pm

I’m Phil Peretz, co-owner of Nationwide Barcode. We are similar to the other two companies that are listed above. We work with a wide spectrum of clients ranging from musicians, video producers, importers, small to medium sized manufacturers, Amazon resellers, etc. We have volume pricing especially for folks who need large volumes of UPC numbers. Single barcodes are $14.95, 500 are $1.00 each and for the power user, we go down to 0.65 per UPC code. We have been verified by George Laurer, the inventor of the UPC code.
Although I have a customer service staff, feel free to have them put you directly through to me if you have any question.

http://www.nationwidebarcode.com
Toll Free: 1-888-356-7770

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