coca-cola

Dr. Pemberton Cooks Up an American Icon

March 29, 2010

On Monday, March 29, 1886 Atlanta pharmacist John Pemberton concocted Coca-Cola in his back yard. (He introduced it to the public on May 8th, 1886.)

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eBay and New Coke – Lessons Lost

July 28, 2008

Twenty-three years ago this month I was living in New York and the world was all a twitter over “new” Coke. Coca-cola had built a brand, and a unique taste that had lasted through two world wars, and spread to nearly the entire world. Then they decided to tinker with the product. If you remember [...]

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