ebay changes

The Key to Failure

May 26, 2009

“I don’t know the key to success, but the key to failure is trying to please everybody.” – Bill Cosby As eBay marches toward the bargain basement, I can’t help but think back to a conversation I had with Kevin Pursglove when we worked together at eBay. Kevin was eBay’s spokesman in the early days, [...]

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Straight from the John Donahoe Guide to Disruptive Innovation…

May 13, 2009
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Just a quick thought on last week’s marketing fiasco presided over by KFC. In case you missed it, well, you missed it – no chicken for you. Kentucky Fried Chicken unveiled their new UNTHINK KFC marketing campaign to promote their new – grilled – chicken. (In which case I think it should be “KGC.”) Oh [...]

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We need to talk – brother can you spare a couple of years?

March 12, 2009

With many sellers’ sales faltering on eBay, they are turning to Amazon, and other sites for relief. eBay has to get itself in shape soon – two years from now will be too late. This is not rocket science.

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