Marketing

Straight from the John Donahoe Guide to Disruptive Innovation…

May 13, 2009
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Just a quick thought on last week’s marketing fiasco presided over by KFC. In case you missed it, well, you missed it – no chicken for you. Kentucky Fried Chicken unveiled their new UNTHINK KFC marketing campaign to promote their new – grilled – chicken. (In which case I think it should be “KGC.”) Oh [...]

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