Have you heard the noise about eBay's new way of "finding" on the site? Well, lots of people hate it. But that is not news. Lots of people would hate it if eBay found a way to attain world peace, just because it's eBay.
One big concern is the rumor that eBay will use Detailed Seller Ratings (DSRs) to determine a seller's position within search results. That was my concern. With all the hatred boiling over for eBay's Best Match - I must say I thought it was a terrible idea. I was sure it would penalize me, a relatively small seller, with less than 100% Positive feedback, and less than five stars on my Detailed Seller Ratings. It turns out though, that DSRs are only a small part of the equation.
I found a great article on understanding Best Match. Before I send you there, consider the power in knowing how to use it to your advantage as a seller. If you do research, use high quality relevant keywords, and charge fair shipping, you may be quite happy with the results. In fact, if you do those things, you may get a lot more exposure than you're getting now. DSRs may count for something, but in my research so far they don't count as much as high quality listings.
Take a look at the article mentioned over on Auction Insights on Decoding eBay's Best Match. Can you think of any other ways to make Best Match work for you?
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Best Match for eBay Core is a fundamental switch from ending time to relevance.
Can you think of any other ways to make Best Match work for you?
Your use of keywords in titles is even more important now, without sacrificing readability for the human shopper.
For DSR research, ChannelAdvisor Labs has a free tool called DSRWatch. You can use it at http://www.dsrwatch.com – Just enter in the seller’s name and you get their DSR figures and how they rank amongst others.